Nature is speaking to us. The increases in storm severity, droughts and general global weirding should be a wake-up call for us all. In addition to the human tragedy in the Caribbean this hurricane season, the financial costs are in the billions and will cripple many poor countries for years to come. Nature is now on the profit and loss statement of many countries and companies. But how do we as a society get nature on the balance sheet as an asset to be valued and protected to help prevent future natural disasters? In particular, how do we get the main driver of economies – the private sector – to value nature on its own balance sheet? In this address, Jennifer will present the opportunities and challenges for the private sector to embrace the importance of valuing nature as an asset to be protected.