The case for conserving our natural world must resonate strongly and widely across and through economies and societies. While the dominant governing paradigm is essentially economic and the conservation message must often be couched in economic language, nature has social and cultural dimensions that also can resonate strongly and influence public thinking, debate, and action to drive change.
There is not one approach therefore to make the case for conserving nature but many – operating at different levels and sectors of society – from nature-based tourism, valuing and pricing ecosystem services, accounting for natural capital by governments and the private sector, the consequences for human health and wellbeing, and inspiration, reflection and learning from nature both as direct experience and through the arts.
These approaches do not necessarily mean putting a price on nature, but they may, and in fact should, help estimate the cost of its loss. It is often said we value something most when we no longer have it – we cannot afford to do that with our natural world.